• Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has invested in Passion Labs.
• The companies will collaborate in helping Japanese companies move to Web3 and create Web3 communities.
• Both Animoca Brands and Passion Labs have worked with many luxury brands from the region in moving to Web3.

Animoca Brands Japan Invests in Passion Labs

Animoca Brands‘ strategic subsidiary has invested in Passion Labs with the aim of expanding its foothold in Japan and helping companies migrate to Web3. This venture capital move is expected to help Japanese companies develop their strategies for Web3 and create web 3 communities.

Passion for Web3

Passion Labs has established itself as a provider of analytics that strengthen luxury and automotive brands from Japan and Asia-Pacific. Following the investment, both Animoca Brands Japan and Passion Labs will continue working together to assist Japanese businesses transition into the realm of web 3. Kyoya Okazawa, Co-founder of Animoca Brands Japan commented on this development: „We are thrilled to invest in Passion Labs because we believe that its services will be an integral part of Web3…“

Previous Collaborations with Luxury Brands

Both Animoca Brands and Passion Labs have previously collaborated with many luxury brands from the region such as Bentley Japan, Porsche’s marketing director Daniel Feucht etc., for developing their strategies for web 3. Last December, both Keegan Huang (Founder of Passion labs) & Kyoya Okazawa appeared on stage at NFT Taipei discussing what impact web 3 could have on luxury brands.

Key Opinion Consumers Analysis

As part of their collaboration, Animoca Brands will be using Passion Lab’s technology for KOC (Key Opinion Consumer) analysis within Japan so as to help organizations migrate towards web 3 more efficiently.

Excitement From Both Parties

Keegan Huang, Co-founder & CEO of Passion labs expressed his enthusiasm about this strategic alliance between both parties by saying “This investment is a testament to our commitment towards our goal – democratizing digital transformation.“

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