SikhSpectrum.com Quarterly                                                                                  October 2003
 

PRESS RELEASE

5 October 2003


FILM "MISTAKEN IDENTITY"
LAUNCHES
"GLOBAL MEDIA EVENT"
IN
HOLLYWOOD


Officially selected with 300 independent filmmakers from Australia, Brazil, Canada, Croatia, India, Ireland, France, Germany, The Netherlands, Spain, Tunisia, UK and the USA, MISTAKEN IDENTITY attended the New York International Independent Film & Video Festival (NYIIFVF) in Los Angeles from 18-28 September 2003. Known as 'the voice for independent film,' it is known as the largest film festival in the world, with extensive coverage in major publications, Variety, CNN, New York Observer, New York Times, LA Times, LA Weekly, Hollywood Reporter, Fox TV, Time Out NY, E News, Daily News, Wall Street Journal, New York Post, Screen talk Magazine, to name a few.

The Hollywood gala opening party at the Wyndham BelAge Hotel on 1020 N San Vicente Blvd on 18 September, started at 7:00 PM. At the entrance of the grand ballroom, MISTAKEN IDENTITY had its exclusive booth elaborately decorated with color posters, press releases, post cards, DVDs and VHS for sale, etc. ready to face the Hollywood media and film distributors, which was the main objective.

With the recent news of 21 years old taxi driver Davinder Singh's killing on Saturday, 13 September 2003, the presence of Sikhs in turbans and beards was essential to drive the message of MISTAKEN IDENTITY. A phone call to invite Governor Gray Davis at short notice, was handled with the representation and attendance of Ms. Sadhana Johnson, (ethnicity part Cherokee Indian/Afro-American) from the Office of the Governor. Next day, four DVDs were hand delivered at the Office of the Governor Gray Davis & First Lady Sharon Davis by the filmmaker.

Guest patrons were Gurdeep Singh Malik, his son and Sikhs from the two of the 12 Sikh gurdwaras in Los Angeles attended. Assisting the filmmaker behind the exhibit booth, were Nirinjan Singh Khalsa (Sikh Dharma of Southern California); Sardarni Sahiba Simran Kaur Khalsa (Sikh Dharma-Guru Ram Das Ashram), and Gurudhan Singh Khalsa (Golden Temple, Sunshine and Yogi Tea). An exclusive film interview was conducted with M.S.S. Shakti Parwha Kaur Khalsa from the 3HO Foundation for screening on the Internet.

From Day 1 of production, MISTAKEN IDENTITY's focus was to inform and educate mainstream America and non-Sikhs worldwide about who are Sikhs, what is Sikhism and what Sikh Americans have contributed to American economy for over 100 years. Two non-Sikh women produced the film - 22-year-old Amanda Gesine, Host and Investigative Journalist who conceived the idea and New York Filmmaker Vinanti Sarkar from India.

The management of MISTAKEN IDENTITY thanked Mr. & Mrs. Gurdip Singh Malik of La Canada Valley Sun who hosted the film event. Mr. Malik saw the urgency to promote the screening in the mainstream Hollywood film festival. Since the Attack on America, Sikh Americans are repeatedly being mistaken for Arabs and Muslims, because of their turbans and beards. To date, they are repeatedly witnessing racial profiling, verbal abuse and physical attacks that have ended in senseless shooting and killing, the first - five days after 9/11, with the murder of Balbir Singh Sodhi in Meza, AZ.

The premiere Hollywood screening of MISTAKEN IDENTITY took place on Tuesday, 23 September at the Laemmie Fairfax Theatre, 7907 Beverly Blvd (Corner of Fairfax in West Hollywood) at 4:00 PM. Filmmaker Vinanti Sarkar was presented with a golden embossed commendation at the Hollywood screening signed by the Governor Gray Davis, which read:

"It is a great pleasure to extend warm greetings to all who have gathered for the screening of "Mistaken Identity, produced and directed by Vinanti Sarkar. By supporting the film and introducing it to new audiences, Mistaken Identity has helped to build intercultural awareness and understanding of the Sikh community. I commend Vinanti Sarkar for her invaluable contributions to California's cultural life. Her talent, vision and dedication are an inspiration for us all. On behalf of the people of the State of California, I extend best wishes for continued success."

The following day, two DVD copies in each package, were mailed to the Honorable Senators Dianne Feinstein and Barbara Boxer; Attorney General Bill Lockyer, Sheriff Leroy D. Baca of the Los Angeles County Sheriff's Department, and Mr. Jack O'Connor, Office of the Superintendent of Education.

Last April, the film won two gold awards as best film documentary: The Golden Lion Award in Florence, AL and then the Remi GOLD Statuette for "creative excellence" at the WORLDFEST, Houston, TX, competing with over 4,500 entries. The media was to focus around Amanda Gesine discovering her Sikh neighbor, where she would appear in VOGUE Magazine and on OPRAH TV show to talk about the great need to "celebrate of cultural diversity in America." Unfortunately, Amanda had a tragic accident and due to respect for her and her family, the filmmakers have kept a low profile in distributing the film.

The film is Amanda's legacy to America and the world; therefore, the filmmakers launched this "global media event" with the first screening in Hollywood. MISTAKEN IDENTITY will be screened at the United Nations and then move across the United States, mostly in universities, colleges (departments of multicultural, religion and anthropology, South Asian studies,) schools, public libraries, museums, law enforcement, etc., to bring awareness and celebrate multicultural diversity. Further screenings will take place in Canada (Vancouver and Toronto), the United Kingdom (London & Birmingham), Sweden, Norway, Holland, Belgium, France, Germany, Italy, India, Australia and Brazil as "a celebration of cultural diversity".

Visit "Global Media Event" Website: http://www.cultural-diversity.co.uk

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